News and Media
Discover our latest articles, analyses, and tips on automotive digital marketing.
Dealerships in the Age of AI: The New Architecture of Automotive Sales, the True Turning Point of the Industry
Having spent more than 20 years in the automotive industry, I've seen passing trends, announced revolutions, and promises that, in the end, didn't rea...
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Daniel Ferland
ADWS: 2025 Highlights and Wishes for 2026
## The 2025 Highlights
A solid foundation, and the best is yet to come. Over the past twelve months, our small team has worked tirelessly to offer Qu...
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Daniel Ferland
Google Ads for Quebec Dealerships
Original article from the version published in AutoMedia in January 2025
Greetings to the entire Quebec automotive industry : )
I will adopt an obje...
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Daniel Ferland
Complete interview with Éric Gagnon from Platinium Auto
Éric Gagnon from Platinium Auto has not gone unnoticed in the digital landscape. With videos published on TikTok, Facebook and Instagram, the used veh...
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Philippe Baron
Buy a new or used car?
Interview Denis Leclerc on the À vos affaires show on LCN...
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Daniel Ferland
Your Website's Image: An Asset or a Drag on Your Marketing Efforts?
Whether you are a car dealer or merchant, you invest considerable sums in marketing every year. Your goal? To attract the attention of potential buyer...
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Daniel Ferland
Automotive Dealers: The ABC of Web Advertising
In 2013, DesRosiers Consultants and its team conducted a survey of 263 Canadian automotive dealerships titled Dealers in a Digital World. At that time...
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Daniel Ferland